Belonging to the Richbond industrial group, which operates in various sectors such as bedding, textiles, and vegetable-based food grease, SIMEC is a limited liability company with a capital of €11,700,000, generating over 500 direct jobs and supporting nearly 1500 indirect positions.
SIMEC embodies the very essence of innovation and commitment in the production of household articles. Founded in 1962, our company has emerged as a key player, offering a wide range of over 500 articles designed to simplify daily life under the iconic brand ATLAS. For over six decades, SIMEC has positioned itself as an undisputed leader in the Moroccan market, dedicating its expertise to excellence in the production of superior quality household articles.
Capital
11 700 000 €
Turnover 2022
28 000 000 €
Annual Growth
3%
ATLAS – An Intuitive Brand
SIMEC markets its articles under the brand ATLAS, specializing in various areas such as garden furniture, kitchenware, food containers, laundry articles, and household cleaning accessories. ATLAS symbolizes our commitment to providing products with understandable and innovative designs aimed at customer satisfaction.
Distributors
600
Market Share 2022
35%
Catalog
500 products
E.U. Certificates & Commitment to Quality
At the heart of SIMEC’s mission lies the creation of innovative and high-quality products that meet the varied requirements of our customers and distributors for equipping households and professionals. Our commitment to excellence is consistently recognized through the continued trust of our customers, EU. certifications and our strong position in the market.
Environmental Responsibility
We acknowledge our responsibility to the environment and adopt sustainable practices in the production of our household articles. We emphasize the integrated recycling of plastic materials in our production. Our commitment to sustainability and environmental responsibility guides our actions, contributing to reducing our environmental footprint through the use of green energy and promoting a circular economy.
High-Tech Facilities
Our production capacity is supported by advanced injection molding machines, ranging from 80 to 1600 tonnes, ensuring exceptional precision and efficiency. Additionally, our blow molding machines, with capacities ranging from 0.5 to 220 liters, play a central role in creating high-quality products. Thanks to this infrastructure, our production capacity reaches 12,000 tonnes per year, demonstrating our commitment to quality and our ability to meet the growing market demand.
International Expansion under Partner Brands
In addition to our national presence, SIMEC has successfully expanded its influence internationally by collaborating with partners to market our products under their own brands. This approach allows us to leverage our expertise and high-quality products to meet the diverse preferences of global consumers.
Built-up area
35 000 m2
Workforce
550 people
